Blogging produced a revolution in the business of online marketing. While blogging is a great Web 2.0 marketing tool for any business, it has become, especially for new, shoestring budget start-ups, a vital means to getting website traffic.

The following are ways blogging has helped level the playing field between well established, corporate giants and small businesses just starting out.

Setting up a Blog is Fast, Free & Easy

There was a time when setting up a business online wasn’t free. Many businesses were at the mercy of the technologically savvy — the “gurus” who knew design. Then the concept of “free” became synonymous with blogging. Now, it’s incomprehensible to think otherwise.

For startup businesses, blogs provide a great alternative to quickly and affordably setting up an online presence. There’s no technical knowledge required other than basic internet skills.

With so many blog building tools and software freely available, creating a blog is faster and easier than setting up a web site. There’s no need to send yourself, or staff, to expensive training programs or seminars. Once you’ve decided which software and tools you’d like to use, it will usually take less than ten minutes to

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