Bloggers Payback

If you want to master Web 2.0 marketing, you’ll have to get comfortable with lingo. And I can assure you, there’s a lot of lingo. This article explains some of the terms you will most commonly come across as you explore the possibilities of marketing your product or website via Web 2.0 methods.

Blog — A blog is a website that provides news on a specific topic subject. Blogs are publishing systems that allow ordinary people to post, or publish, content without typical web publishing knowledge. Entries are posted in reverse chronological order and readers are allowed to leave comments for each post.

The Long Tail — A marketing phrase coined in 2004 by Chris Anderson in Wired magazine which refers to the emerging “less is more” scenario in business. The web is opening up niches that might not otherwise be served by bigger companies.

Participation — A defining feature of any Web 2.0 website is its openness to user participation. For example, a user can participate in a blog by leaving a comment, or participate in a wiki by editing a page. From a marketing point of view, this participation can create exposure for a product or website.

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you’ve built a blog, your primary focus should be in developing a solid readership. Now that you have your blog running, you’ve been adding quality content, and you’ve been engaging your readers, what do you do now?

You need to spend more time promoting your blog. When you market your blog, you’re marketing yourself. You can’t hide behind a faceless company which makes marketing so much more collaborative and difficult at the same time.

Think of these six methods as a way of reaching out to your audiences and saying, “This is who I am. Come on over and let’s chat.”

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The Web 2.0 revolution has presented a number of new ways to market your products and services—few more effective than the simple blog.

Basically, a blog is an online journal that is updated regularly. A blog can be on any subject, and, since they are cheap to set up and run, it is not surprising that the net is cluttered with them. Setting up a blog is easy. Breaking through the mess of blogs already in existence is harder.

If you already have a business, you should certainly consider setting up a blog that is affiliated with your existing website.

You can write about your products, related industry news, voice opinions and even post video, audio and images. However, be sure that your blog isn’t just a glorified ad. Make sure your content is relevant, interesting and well written. If you can attract visitors who are genuinely interested in what you have to say, your blog marketing experiment will be successful.

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Getting your blog into Google’s top 10 results can leverage your business and increase your traffic greatly. Whatever the purpose for your blog, getting ad clicks, selling affiliate products, or generating traffic to your sales page, a blog owner’s ultimate goal is to brand himself while making a profit—easier said than done.

The good news is that getting into Google’s top spots can be accomplished with a little creativity and effort. The following are five ways you can get your blog onto Google’s first page and watch your traffic surge.

Write Original Content

Original, informative, and authentic content rules in the Web 2.0 marketing world. While you don’t have to post everyday, you need to post a minimum of three times a week. Personal studies have shown that traffic tends to drop off considerably if posting occurs less than three times a week. You also have to maintain a steady flow of content for the search engines. A steady flow of content shows that you’re interested enough in your topic to keep it alive.

The Web is moving towards authentic, two-way based conversations. Add humor to your posts. Give your content a twist and personality. One of the best ways to make your content come alive is to include a few real-life scenarios. Your readers will appreciate your honesty.

This brings up a good point about content which is “SEOed”. If you’re writing about a topic you enjoy, you’re adding a dash of your personality, and you’re not concerned about keyword density, then you’re doing it correctly. So, what does that mean? Be normal. If you’re thinking about keyword density while you’re writing, you’re going to sound like Frankenstein.

So, I’m busting the keyword density myth. Write like a human and you’ll be rewarded.

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You can no longer use the excuse that setting up a blog is too hard. Plenty of blogging software is available easily, and mostly free, taking the guesswork out of blog-building.

Today, assembling a blog is simple. What’s even more important, and much harder, is marketing your blog. To be successful, you must strengthen your marketing ability.

You might be able to entice visitors to your website initially, but how will you keep them coming back for more. Successful blog marketing helps you get higher search engine rankings, gain valuable links and increase the traffic to your site.

Use to following tips to get your blog on the right marketing track.

Tip #1- RSS Your Blog

Just because your blog is live, don’t assume visitors know about it. Imagine your blog is a nice sized chalk board sitting in your basement. How do you get it out of the basement and onto the sidewalk? That’s where RSS feeds come into play. RSS simply allows others to syndicate content from your blog to their blog or website. Using RSS feeds to promote your blog is an effective way to get your content noticed.

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