Bloggers Payback

In this business tv show, online marketing expert Stefan Tornquist, Research Director at Marketing Sherpa, explains why he believes most businesses engaging in online marketing are trying to do too much:

“We try to do way too much in this online age because not only do we have all of our offline tactics, the things that we were doing 15 years ago direct mail and radio, television and so forth but now since the, I started with the internet about 1995, at the time banner ads were the breaking technology and since then I’ve lost count of how many new opportunities, new things to learn and understand and new ways of testing those things have come about and it’s the most common mistake I see is trying to incorporate too many of these new options at the same time because really what you’re much better of doing a few things very well.
Paid search marketing, email marketing or your natural search, these bowl works of marketing you’re much better of doing those well, testing them, getting to know them really having them be a point of expertise than you are spreading your resources too think.
I mean I think it, at least in the [United] States, it is the watch word for every marketing department is that they don’t have enough time. It’s not always a question of money it’s almost always a question of having the time to do things well.”

See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at http://www.yourbusinesschannel.com/section.aspx?section=marketing

Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx

Duration : 0:1:47

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Social marketing tips from Penny Power, Founder of business social network Ecademy, whom talks about the power of a great blog, and how you can get it behind your site. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: How would you actually phrase a blog, how would you write? I think people have different writing styles, again remember its not about broadcasting, people dont want to be broadcasted out. I find the most enjoyable blogs are ones where people, I feel like they’re talking to me, I feel like they’re sharing some useful information, its not, they’re not too long and they know when to stop rambling, they know something that’s interesting and they’re saying it in a conversational style so I would tend to sit down and write something almost as if I was having a conversation with someone. Broadcasting is something you shouldnt do; just shouting the information to people is very off putting.

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Find out more about the very latest in Million Dollar team developments and news by visiting our blog at http://www.yourbusinesschannel.com/ResourceCentre/Snap/blog.aspx

Duration : 0:2:52

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How to promote your blog in three simple steps.

Duration : 0:0:47

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