If you want to master Web 2.0 marketing, you’ll have to get comfortable with lingo. And I can assure you, there’s a lot of lingo. This article explains some of the terms you will most commonly come across as you explore the possibilities of marketing your product or website via Web 2.0 methods.
Blog — A blog is a website that provides news on a specific topic subject. Blogs are publishing systems that allow ordinary people to post, or publish, content without typical web publishing knowledge. Entries are posted in reverse chronological order and readers are allowed to leave comments for each post.
The Long Tail — A marketing phrase coined in 2004 by Chris Anderson in Wired magazine which refers to the emerging “less is more” scenario in business. The web is opening up niches that might not otherwise be served by bigger companies.
Participation — A defining feature of any Web 2.0 website is its openness to user participation. For example, a user can participate in a blog by leaving a comment, or participate in a wiki by editing a page. From a marketing point of view, this participation can create exposure for a product or website.
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you’ve built a blog, your primary focus should be in developing a solid readership. Now that you have your blog running, you’ve been adding quality content, and you’ve been engaging your readers, what do you do now?
The Web 2.0 revolution has presented a number of new ways to market your products and services—few more effective than the simple blog.
You can no longer use the excuse that setting up a blog is too hard. Plenty of blogging software is available easily, and mostly free, taking the guesswork out of blog-building.